You could be forgiven for thinking the taxi business is all doom and gloom these days. Uber is getting lots of press coverage, and even though much of it is negative, it can feel omnipresent. But here at Gazoop, we want to even the playing field, so here's our guide to placing your business where so many people look for information these days: online.
Have a website
Not just that, but have a website with a landing page with targeted SEO (search engine optimisation) techniques, such as keywords. This will allow your page to rank higher in search engine results, resulting in higher visibility online.
Google Adwords or Facebook advertising both offer a 'pay-per-click' option that lets you control when your advert is shown. There's a bit of a learning curve to getting it right, but invest a little time and start with small amounts of money and you'll soon see results.
You want to make it as simple as possible for customers to find you. If you sign up for our service then customers don't have to find your number in their contact list, or find your card in the bottom of their pocket - they just have to use the Gazoop.it app and they can book their ride.
Facebook has a broad appeal, and with an increasing number of pages and groups dedicated to local areas, you can get your business in front of people in a simple and direct manner. Take part in conversations and you'll soon become a trusted name.
Whether you're a solo driver or you manage a fleet, it's possible to come up with an online marketing strategy that suits you. With more and more people looking for answers online and smartphones becoming central to life, Gazoop has all the tools you need to become a success.