Your taxi company is more than just a transportation service - it's an image, and it's a brand. The last thing you want is for your brand to get stale and irrelevant, which is why it's important to reinvent yourself over time. Here are 5 tips to keep your taxi company fresh on everyone's lips.
Have a Dream
Complacency is the killer of goals, which means you have to keep thinking of new ways to better yourself. One way to keep your taxi company fresh is to take a look at last year's numbers and try to best them. Keep track of your profits (using a mobile taxi dispatch app if possible), set a monetary goal for the end of the year and try to exceed it!
One of the biggest problems for your brand is the danger of becoming too comfortable. A taxi company will sometimes begin to think they know exactly what their audience wants, and this is a huge mistake. Consumer interests are changing all of the time - for example, they are now expecting access to the latest mobile taxi apps, whereas ten years ago, if you mentioned a "taxi app" to somebody, they'd probably think you meant some kind of new appetizer.
One of the largest opportunities for older taxi companies that have been around for a while is to create a fresher, newer image. Sure, customers have appreciated your reliable service for years, but what new options and features have you offered them lately? You can upgrade your interior, or get a new logo, but one of the best ways to stay innovative is through technological means, such as through our latest mobile taxi app.
Why Does My Taxi Company Need Gazoop's Latest Mobile Taxi Dispatch App?
We're glad you asked! We've already covered the importance of technology in other previous entries, so if your taxi company has yet to join the 21st century and download a mobile taxi dispatch app, then we recommend starting there (that was really mean, we're sorry - please forgive us)! When it comes down to it, having an outdated version of our app is not enough for the following reasons:
- Driver Tracking - if you don't know exactly where your drivers are, it's a bad look for your taxi company. With the latest version of our app, you will be able to track all of your drivers in real time on an up-to-date local map of your area.
- Credit Card Payment - not all of your customers carry cash. Unless you have our updated mobile app, you will be missing out on everyone in your area who prefers to use credit cards!
- A Sleek Design - customers are very tech-savvy in today's modern world. This means that if you are not using the latest mobile app software, they will notice that you are slacking, and potentially make the assumption your rivals are not!
- Advanced Pricing Tools - when you upgrade to our latest app, you can set different pricing rates from zone-to-zone coverage, or from postal code to postal code, as well as flat rates for different routes, locations, and more!